10,000 verified activations. 200 student ambassadors. One month. A student network that already exists, already runs, and already has 60,000+ people following it.
Blend owns one touchpoint from your brief and delivers it end to end: Campus Ambassadors. Not a promoter agency renting floor space in a supermarket — a student network already in market.
Supermarkets, fuel pumps and QSR chains all charge for access and take two to four weeks to permission. A campus needs a student who already studies there. Every rupee goes to activation, not rent.
A promoter in a store is a stranger asking for your phone. An ambassador is a classmate showing you how she got ₹100. That is a completely different conversion conversation.
New academic year. Freshers with new bank accounts, first-time independent spending, maximum sensitivity to saving ₹50 a week. Orientation and fest season. You will not get this window again until next July.
Navi's referral program is being shared in college WhatsApp groups right now, unmanaged and untracked. This plan does not create that behaviour — it organises it, measures it, and puts your brand in control of it.
One ambassador, one code, one campus. Attribution is exact by design, not reconstructed after the fact.
We are not building a student network for this brief. We already run one.
Landing page at creator-hub.itsblend.studio/ambassador, applications open for the 2026 cohort. We are already in market with a plan to reach 500+ colleges over the next six months. Navi gets to ride a pipeline that is being built anyway.
@theblendcommunity is our organic recruitment machine. You are not funding our cold start. Where other agencies spend week one finding students, we spend it activating them.
Our proof that we run recurring programs with real students and actually deliver output at the end of them. Not a concept deck. A track record.
Blend is headquartered in Bengaluru, same city as Navi. Weekly reviews happen in a room, not on a call. Client-side observation and mid-flight course correction are trivial.
| Verified signups | 10,000 |
| Number of ambassadors | 200 |
| Signups per ambassador | 50 |
| Charge per ambassador | ₹5,000 |
| Ambassador cost | ₹10,00,000 |
| Assets & collateral | ₹2,00,000 |
| Agency fee | ₹3,00,000 |
| Total cost to Navi | ₹15,00,000 |
| Cost per activation (CAC) | ₹150 |
50 signups across a month is 1.6 a day. On a campus of 2,000+ students, during orientation month, with a ₹100 reward in hand. We have deliberately set the per-ambassador number low enough that delivery is not in question. Upside above 50 is where the interesting numbers live.
Guaranteed volume commitment · Ambassador-level and campus-level attribution · Geo-tagged proof · Deduplication and quality control · Trained script · Full collateral kit in market · A repeatable model
The ₹50 delta is the entire difference between a referral scheme and a distribution channel — one you own, measure, and can scale on demand.
Your brief calls this forced trial. On campus we recommend running it as peer trial — same funnel, same verification, better conversion, and none of the friction that comes with a stranger asking for your phone.
Ambassador works their own network first: classmates, hostel floor, club, canteen table. Warm before cold.
The pitch is not "download Navi." It is "you spend about ₹3,000 a month on food and recharge — here is what you get back."
Via the ambassador's tracked link. Attribution locks at this step, to an individual and a campus.
The most important line in this document. No PIN required. Fast, private, and compliant by design.
New user gets their own code before the ambassador walks away. Each activation becomes a potential second activation at zero cost to Navi.
Activation is captured against ambassador ID, campus and timestamp, and lands on the dashboard the same day.
Why UPI Lite at step four. UPI Lite requires no PIN. Routing the first transaction through Lite means the ambassador never stands next to someone entering a UPI PIN. That single decision cuts activation time per user, removes the biggest compliance exposure in the entire program, and makes the flow simple enough that a 19-year-old can run it 50 times without a script in hand.
Every activation attributes to an individual, a campus and a date. No aggregate guessing.
Funnel view — approached, downloaded, installed, transacted. Campus-wise and ambassador-wise.
Captured at the point of transaction. Campus, timestamp and ambassador ID all locked together.
Provisioned at individual ambassador level, with a data feed or dashboard access on your side.
The reward and its validity window, locked before training. Ambassadors need to quote a precise number.
Written confirmation that the first-transaction flow can route through UPI Lite. This is the core compliance decision in the plan.
Assets for tees, leaflets, standees, table tent cards and the WhatsApp/Instagram story kit.
One person for weekly review. We are Bengaluru-based, so this can happen in a room.
Including how uninstalls inside the pilot window are treated. Agreed before the pilot begins.
Blend delivers everything else — recruitment, training, collateral, ground ops, tracking and reporting. Six inputs from Navi. Everything else is on us.