10,000 verified activations. 200 student ambassadors. One month. A student network that already exists, already runs, and already has 60,000+ people following it.
Blend owns one touchpoint from your brief and delivers it end to end: Campus Ambassadors. Not a promoter agency renting floor space in a supermarket. A student network already in market.
Supermarkets, fuel pumps and QSR chains all charge for access and take two to four weeks to permission. A campus needs a student who already studies there. Every rupee goes to activation, not rent.
A promoter in a store is a stranger asking for your phone. An ambassador is a classmate showing you how she got ₹100. That is a completely different conversion conversation.
New academic year. Freshers with new bank accounts, first-time independent spending, maximum sensitivity to saving ₹50 a week. Orientation and fest season. You will not get this window again until next July.
Navi's referral program is being shared in college WhatsApp groups right now, unmanaged and untracked. This plan does not create that behaviour. It organises it, measures it, and puts your brand in control of it.
One ambassador, one code, one campus. Attribution is exact by design, not reconstructed after the fact.
We are not building a student network for this brief. We already run one.
Landing page at creator-hub.itsblend.studio/ambassador, applications open for the 2026 cohort. We are already in market with a plan to reach 500+ colleges over the next six months. Navi gets to ride a pipeline that is being built anyway.
@theblendcommunity is our organic recruitment machine. You are not funding our cold start. Where other agencies spend week one finding students, we spend it activating them.
Our proof that we run recurring programs with real students and actually deliver output at the end of them. Not a concept deck. A track record.
Blend is headquartered in the same city as Navi. Weekly reviews happen in a room, not on a call. Client-side observation and mid-flight course correction are trivial.
Your referral program already pays around ₹100 for an uncontrolled, unmeasured signup. Both options land under it, and bring guaranteed volume, ambassador-level attribution and quality control with them.
This is costed on what the program actually needs: tees and lanyards, 200 leaflets per ambassador, tent cards, canteen standees and script cards across the full cohort. It moves with the scope you approve, which is exactly why we have kept it out of the cost per activation. On either option, your CAC is unchanged whether or not you run collateral at this level.
Ambassadors go live on their tracked codes immediately. Nobody waits on a box to arrive before they start signing people up.
Assets reach ambassadors within seven days, landing on campuses that are already converting.
Every ambassador has their full kit, with the funnel already two weeks old. Collateral amplifies the drive, it never gates it.
Your brief calls this forced trial. On campus we recommend running it as peer trial. Same funnel, same verification, better conversion, and none of the friction that comes with a stranger asking for your phone.
Ambassador works their own network first: classmates, hostel floor, club, canteen table. Warm before cold.
The pitch is not "download Navi." It is "you spend about ₹3,000 a month on food and recharge, here is what you get back."
Via the ambassador's tracked link. Attribution locks at this step, to an individual and a campus.
The student completes their first payment on the app. This is the step that turns a download into a verified activation.
New user gets their own code before the ambassador walks away. Each activation becomes a potential second activation at zero cost to Navi.
Activation is captured against ambassador ID, campus and timestamp, and lands on the dashboard the same day.
Every student who completes a verified download gets a branded tee or cap, produced and shipped to them. The activation does not stop at the transaction. It walks around campus for the rest of the semester.
A tee in a canteen queue is seen by a few hundred classmates a day, every day, for months. Campus visibility that no standee or leaflet buys, and it does not expire when the pilot closes.
Merch makes the reward visible. The next student does not have to take an ambassador's word that the payout is real. They can see someone wearing it.
On a campus where merch is already circulating, the ambassador opens warm instead of cold. Awareness does the first half of the pitch before anyone says a word.
This is additional and sits outside the pilot cost on either option. The ₹250 covers production, fulfilment and shipping to the student. At full uptake across all 10,000 verified downloads it comes to ₹25,00,000 of its own, so we recommend approving it as a separate line rather than folding it into CAC. Billed on actuals against verified downloads only, and it can be capped at whatever volume you want to test first.
Every activation attributes to an individual, a campus and a date. No aggregate guessing.
Funnel view: approached, downloaded, installed, transacted. Campus-wise and ambassador-wise.
Every activation lands the same day, stamped with ambassador ID, campus and time.
Provisioned at individual ambassador level, with a data feed or dashboard access on your side.
The reward and its validity window, locked before training. Ambassadors need to quote a precise number.
The exact payment journey a new user completes for the activation to count, agreed before ambassador training begins.
Assets for tees, leaflets, standees, table tent cards and the WhatsApp/Instagram story kit.
One person for weekly review. Same city as your team, so this can happen in a room.
Including how uninstalls inside the pilot window are treated. Agreed before the pilot begins.
Blend delivers everything else: recruitment, training, collateral, ground ops, tracking and reporting. Six inputs from Navi. Everything else is on us.